Frequently Asked Questions
Straight answers for Managing Directors and Chiefs of Surgery.
Written for board-level review. If your question is not answered here, submit it via the engagement form — a founding partner will respond within 48 hours.
Q01
How is Rukman Digital Venture different from a performance marketing agency?
- We are a healthcare-exclusive growth consultancy, not a media buyer. We take responsibility for the full clinical pathway — from procedure-level intent generation, through call-center triage and CRM handoffs, to HIS-verified IP admissions. Ad platforms are one instrument in that chain; occupied beds and completed surgeries are the outcome we measure.
Q02
How do you measure ROAS for a hospital?
- ROAS is calculated as billed IP revenue attributed to campaigns divided by total engagement spend, reconciled monthly against your Hospital Information System (HIS). Admission source is tagged at the CRM level and carried into the HIS, so every rupee spent is traceable to a scheduled OT slot or occupied bed — not to a form-fill.
Q03
Do you guarantee a specific number of surgeries or admissions?
- No. NMC advertising guidelines prohibit outcome guarantees in healthcare marketing, and we adhere to them strictly. What we do commit to is a written Surgical Pipeline Blueprint with target ranges, CAC ceilings and monthly clinical reviews — with the freedom to exit after the diagnostic phase if the projections do not meet your board's threshold.
Q04
How do you stay compliant with NMC, DCGI and NABH norms?
- Every marketing asset is reviewed by our in-house medical editorial team against the NMC advertising code and DCGI directives. Clinical claims are vetted by empanelled clinicians. We do not use before/after imagery, patient testimonials that imply outcomes, or superlative language. Patient data is handled under HIPAA-grade protocols.
Q05
What is the typical engagement structure and duration?
- A four-phase protocol: (1) two-week Diagnostic, (2) written Blueprint, (3) 90-day Integration with your marketing, call-center and HIS teams, (4) Compounding retainer with monthly clinical reviews. Meaningful IP admission lift is typically visible from month 3, with mature attribution by month 6.
Q06
Do you work with multiple hospitals in the same city?
- No. We grant category exclusivity within your catchment area for the duration of the engagement. We accept a maximum of three new hospital engagements per quarter to protect this exclusivity and the clinical quality of our work.
Q07
Which specialties do you work with?
- Cardiac sciences, oncology and robotic surgery, neurosciences and spine, orthopaedics and joint replacement, urology and nephrology, gastroenterology and GI surgery, and transplant sciences. We prioritise super-specialty programs with existing clinical depth — we amplify capacity, we do not build it.
Q08
What geographies do you serve?
- We serve super-specialty hospitals across India and the GCC. Our headquarters is in Bengaluru at 4th floor, VCN Building, 170, 1st Main Rd, 4th Block, Kumara Park West, Seshadripuram, Bengaluru, Karnataka 560020. Chennai and Dubai offices are opening soon. Engagements are executed on-site during the diagnostic and integration phases, and reviewed remotely thereafter.
Q09
What does an engagement cost?
- Engagements are structured as a fixed-scope diagnostic followed by a monthly retainer scaled to the target monthly IP admission goal and the number of specialty lines in scope. Fees are shared in writing after the Blueprint phase; there is no lock-in retainer before the Blueprint is delivered.
Q10
Who reviews new engagement requests?
- Every submission via the engagement form is personally reviewed by a founding partner within 48 hours from a rukmandigital.com address. Submissions are confidential by default; a mutual NDA and MSA are available on request.