Governance & Compliance
Healthcare marketing is a regulated act, not a creative one. This page is maintained by the practice to answer common governance and data-handling questions from Managing Directors and Chiefs of Surgery.
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Every asset — landing page, ad copy, physician bio, patient story — is reviewed against the National Medical Commission's professional conduct regulations before it goes live. No superlative claims, no comparative advertising, no outcome guarantees.
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Where a hospital holds NABH accreditation, claims are anchored to the audited scope. Where accreditation is pending or partial, we say so — explicitly.
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Patient enquiries are collected under lawful basis with explicit purpose limitation. PII is minimised at collection, encrypted at rest and in transit, and never used for retargeting or shared with third parties outside the engagement.
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For programs involving drugs, devices or clinical trials, all copy is passed through the Drugs Controller General of India's advertising boundary before deployment.
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Long-form content is co-authored with the treating clinician and reviewed by an empanelled medical editor. We publish under the surgeon's byline, with their consent, or not at all.
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ROAS, admission counts and CAC figures are reconciled monthly against the Hospital Information System — not self-reported by us. Every campaign has an auditable trail from ad-view to billed IP.
Practice Commitments
A hospital's brand is a public-health asset. These are the boundaries we hold, in writing, at engagement.
Note
This page describes the operating posture of Rukman Digital Venture as a consulting practice. It is not a substitute for the compliance frameworks maintained by the partnering hospital, nor a certification issued by any regulatory body. Where a specific control matters to your board, we will document it in the engagement letter.
