Insights
Editorial for the clinical boardroom.
Written for hospital leadership. No listicles, no jargon dumps — case data, protocols and frameworks from live engagements.
Medical ethics · 17 min read
New NMC advertising rules: a plain-English guide for doctors and clinic owners
Understand the NMC’s October 2026 advertising guidelines: doctor disclosures, patient photos, reviews, AI, agency fees and a practical clinic checklist.
2026-10-12
Attribution · 7 min read
Why IP admissions — not leads — should be the only metric on your marketing dashboard
Lead volume is a vanity number. Occupied beds and completed surgeries are the only figures a hospital board should compensate marketing against.
2026-05-14
Operations · 6 min read
Your call center is the bottleneck. Your media budget is not.
In 9 of 10 hospital diagnostics we run, more than 40% of qualified enquiries die inside the call center. Fix triage before you touch a media plan.
2026-06-02