STUDY · RDV-0417
Cardiac Sciences
342-bed cardiac SSH · Tier-1 metro
- Duration
- 9 months
- Cohort
- n = 1,284 qualified enquiries
- Primary endpoint
- Confirmed IP admissions (CABG, TAVR, EP)
- Attribution
- HIS admission-source tagging
IP Admissions
412
vs. baseline 128
ROAS (IP revenue)
11.7×
Ad spend → billed IP
CAC / Admission
₹18,420
from ₹64,800
OT Utilization
87%
from 27%
“For the first time we could reconcile every admission to a campaign in the HIS. That is the number the board asked for.”
