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Practice · Orthopaedics & Joint Replacement

Volume ortho, priced like precision ortho.

Robotic TKR/THR, sports medicine and complex revision surgery — engineered as a demand engine that fills the OT calendar, not the OPD queue.

For Chiefs of Orthopaedics, Joint Replacement Program Directors and MDs of ortho and sports-medicine super-specialty units.

Request a Ortho & Joints Pipeline Blueprint →Review case evidence

CAC / Surgery

₹18,420

Down from ₹64,800

OT Slot Fill-rate

92%

Joint replacement calendar

Robotic Case Share

38%

Of TKR volume, 6-mo

Bed Occupancy

88%

Ortho ward, 9-mo avg.

Procedure-level demand engineering

We target the procedures that move your P&L, not the ones that fill the OPD queue.

CATCHMENT TIER · PRICE RESTATEMENT

ARPU differs materially between Metro, Tier-2 and Tier-3 catchments. Switch tier to restate every procedure band against the payer mix and package ceilings we observe in that market — not a single all-India number.

Viewing Metro / Tier-1 · Representative catchments: Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, Pune.

Robotic TKR (Total Knee)

₹2.8 L–4.2 L

Chronic knee pain → surgical funnel

THR (Primary & Revision)

₹2.6 L–4.0 L

Hip AVN & degenerative funnel

Sports Arthroscopy (ACL / Shoulder)

₹1.4 L–2.8 L

Athletic injury intake

Complex Trauma & Reconstruction

₹1.8 L–5.0 L

Post-accident secondary care referral

Foot & Ankle Reconstruction

₹1.6 L–3.4 L

Diabetic & deformity funnel

Paediatric Ortho & Deformity

₹2.0 L–4.5 L

Parent-led long-cycle funnel

Methodology. Base bands reflect RDV's engagement dataset across 47 super-specialty hospitals, reconciled against CGHS/ECHS package rates, state-scheme ceilings (Ayushman Bharat PM-JAY, CMCHIS, YSR Aarogyasri) and empanelled TPA grids. Tier multipliers applied: Metro 1.00× · Tier-2 0.72× · Tier-3 0.55×. Actuals swing with payer mix, consultant-fee split and implant/consumable choice — the written Blueprint restates every band against your own HIS billing history before any spend is committed.

Clinical referral pathway

Intent → triage → consult → admission. Instrumented at every gate.

01 · Symptom-led intent
Knee pain, hip pain, sports-injury and post-accident intent capture.
02 · Physio/nurse triage
Non-surgical option offered first; genuine surgical intent qualified up.
03 · Surgeon consult
X-ray/MRI upload; surgeon-specific calendar handoff.
04 · Bundled admission
Pre-anaesthesia, physio, implant selection and OT date locked in one visit.

Case snapshot

CAC ₹18,420 (from ₹64,800); 92% OT slot fill.

A representative RDV engagement in the Orthopaedics & Joint Replacement practice line. Individual results vary by catchment, clinical capacity and payer mix.

Setting: Ortho & joint replacement centre, 180 beds
Duration: 9 months
Cohort: n = 3,200 knee/hip enquiries
Outcome: CAC ₹18,420 (from ₹64,800); 92% OT slot fill

Figures engagement-verified against hospital HIS. No outcome guarantees implied; per NMC advertising guidelines.

Why Chiefs of Ortho & Joints choose RDV

Trust is earned in the operating logic, not the pitch deck.

Physio-first triage

Non-surgical patients are told so — plainly. Preserves the trust surgical patients arrive with.

Bundled-admission workflow

Pre-anaesthesia, implant selection, OT date and estimate locked in one visit. Cancellation rate drops materially.

Insurance-code accuracy

Every campaign scoped to a payable code. Zero denials from downstream coding mismatches.

Robotic positioning discipline

Robotic offered for the appropriate cohort, never as universally superior. Clinician-safe, regulator-safe.

From an engagement

"Our CAC fell 71% and cancellations halved. The unlock wasn't cheaper ads — it was locking the OT date at consult one."

— Director, Joint Replacement · 180-bed ortho super-specialty

Attribution anonymised per client confidentiality; engagement code verifiable in the founder-led review.

Talk directly to the founding partner who ran this engagement.

Request a Ortho & Joints Blueprint →

48-hour founder-led review. Fixed-scope. No lock-in.

Clinical authority

Content your clinicians will co-sign.

Surgeon-led robotic TKR walkthroughs
Return-to-sport patient stories (with consent framework)
Implant transparency page with life-expectancy data

Compliance posture

Every asset, every claim, medically reviewed.

NMC norms + no comparative implant brand claims
Consent-first patient story protocol
Insurance-code accuracy for bundled admissions

Catchment note: Catchment focus on Tier-2 India source cities, corporate insurance corridors and international elective travel (GCC, East Africa).

The 21-day diagnostic

What the fixed-scope engagement actually contains — for Ortho & Joints.

No mystery, no scope creep. Each week is instrumented and delivered against a checklist your MD and Chief signs.

Week 1
Consult-to-surgery conversion audit; cancellation-reason forensic.
Week 2
Insurance-code mapping across TKR, THR, ACL, revision arthroplasty.
Week 3
Robotic vs conventional positioning workshop with surgeon team.
Week 4
Founder-led CAC-reduction plan with MD and Joint Replacement Head.

Where we compound

The unfair edge — for Ortho & Joints specifically.

Only intake stack that binds a paid enquiry to an insurance-verified OT slot
Physio-triage workflow that raises consult-to-surgery conversion 3×+
Corporate-insurance corridor programme for large-employer catchments

Practice guarantees

What we commit to in writing.

Fixed-scope diagnostic — no retainer, no annual lock-in
HIS-verified attribution — every claimed admission traceable to source
No media markup — you see raw platform invoices at cost
Founder-led — the partner who scopes the engagement does the work

Objections we hear

The three questions MDs ask before signing.

We keep our answers on the record. If yours isn't here, ask it in the qualification form — the founding partner replies personally within 48 hours.

Our ortho patients price-shop. Volume just hurts margin.

Which is why we build a GP-referral layer above the D2C layer. Referred patients price-shop 60% less. Volume compounds; margin holds.

We tried digital before — cancellation rate killed us.

Because intake was decoupled from OT slotting. Our bundled-admission workflow drops cancellations to sub-12% by locking the OT date, implant and estimate at consult one. Measured, not asserted.

Robotic is a fad in our catchment.

In Tier-3, often. In Tier-1 metros, it's now 35–40% of TKR mix. We segment: robotic goes to the cohort willing to pay for it, conventional protects volume everywhere else.

FAQ

The questions Chiefs of Ortho & Joints ask us first.

If yours isn't here, put it in the qualification form — our founding partner will answer it in the 48-hour review.

Can you actually cut CAC by 70% on TKR?+

Yes, but only when the call-center and surgeon calendar are integrated. Our RDV-2409 ortho engagement moved from ₹64,800 to ₹18,420 CAC in 9 months — driven mostly by conversion rate improvement (11% → 34%), not cheaper media.

Do you market to patients or to referring GPs?+

Both, sequenced. Patient-facing content drives volume; GP-facing content protects margin. A pure D2C ortho program leaks 40%+ of revenue to price-shoppers.

How do you handle robotic vs. conventional demand?+

We segment on ability-to-pay and clinical complexity. Robotic is positioned as precision + faster recovery for the appropriate cohort — never as universally superior, which invites clinician pushback and regulatory scrutiny.

Do you support sports medicine as a standalone line?+

Yes — sports medicine has distinct intent (young, insured, time-sensitive) and warrants its own funnel, surgeon KOL and content strategy.

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