Practice · Paediatric Surgery

Parent-first intake for a category that only accepts trust.

We build paediatrician-network and second-opinion pathways for neonatal, congenital and paediatric-urology programmes — with intake language and consent workflows built around parents, not funnels.

For Chiefs of Paediatric Surgery, Neonatology Directors and MDs of paediatric super-specialties.

Request a Paediatric Pipeline Blueprint →Review case evidence

Paediatrician Referrals

+212%

12-month cohort

Antenatal-Diagnosis Intake

+3.4×

congenital cardiac funnel

Parent-Trust NPS

vs. category median 42

OT Utilization

80%

paediatric block

Procedure-level demand engineering

We target the procedures that move your P&L, not the ones that fill the OPD queue.

CATCHMENT TIER · PRICE RESTATEMENT

ARPU differs materially between Metro, Tier-2 and Tier-3 catchments. Switch tier to restate every procedure band against the payer mix and package ceilings we observe in that market — not a single all-India number.

Viewing Metro / Tier-1 · Representative catchments: Delhi NCR, Mumbai, Bengaluru, Chennai, Hyderabad, Kolkata, Pune.

Neonatal Surgery

₹3.5 L–12 L

NICU-referral emergent pathway

Paediatric Urology

₹1.8 L–3.8 L

Hypospadias, VUR referral funnel

Congenital Cardiac (with CTVS)

₹4.0 L–14 L

Antenatal-diagnosis pathway

Paediatric MIS (laparoscopy)

₹1.6 L–3.5 L

Elective congenital repair funnel

Cleft Lip & Palate

₹1.4–3.2 L per stage

Long-cycle multi-stage programme

Paediatric Orthopaedic

₹1.8 L–4.5 L

Growth-plate & deformity referral

Methodology. Base bands reflect RDV's engagement dataset across 47 super-specialty hospitals, reconciled against CGHS/ECHS package rates, state-scheme ceilings (Ayushman Bharat PM-JAY, CMCHIS, YSR Aarogyasri) and empanelled TPA grids. Tier multipliers applied: Metro 1.00× · Tier-2 0.72× · Tier-3 0.55×. Actuals swing with payer mix, consultant-fee split and implant/consumable choice — the written Blueprint restates every band against your own HIS billing history before any spend is committed.

Clinical referral pathway

Intent → triage → consult → admission. Instrumented at every gate.

01 · Intent capture
Symptom, condition and referrer-based intent capture across catchment.
02 · Clinical triage
Specialty-trained nurse/coordinator triage with report upload before consult.
03 · Consultant handoff
Calendar-synced booking to the operating consultant with pre-read notes.
04 · Admission & OT slotting
CRM ↔ HIS tag: admission source, procedure code, OT date.

Case snapshot

2.7× surgical volume, NPS 78 vs. category median 42.

A representative RDV engagement in the Paediatric Surgery practice line. Individual results vary by catchment, clinical capacity and payer mix.

Setting: Standalone paediatric super-specialty, 120 beds
Duration: 12 months
Cohort: n = 1,540 paediatrician-referred cases
Outcome: 2.7× surgical volume, NPS 78 vs. category median 42

Figures engagement-verified against hospital HIS. No outcome guarantees implied; per NMC advertising guidelines.

Why Chiefs of Paediatric choose RDV

Trust is earned in the operating logic, not the pitch deck.

Both-parent consent workflow

Every child image, quote or story cleared with both parents documented. Non-negotiable, and it shows.

Paediatrician MOU primacy

Paediatric surgical volume flows through referring paediatricians. We build that network as the primary demand engine.

Antenatal-diagnosis pathway

Congenital-cardiac and neonatal-surgical demand engineered from antenatal ultrasound findings, with counselling ethics baked in.

Language calibrated to parents

No medical jargon, no fear-marketing, no cure-claims. Every asset tested with parent focus groups before publication.

From an engagement

"The both-parent consent workflow set the tone. Referring paediatricians started sending us cases they used to send to metros — the trust was visible."

— Chief of Paediatric Surgery · 120-bed paediatric super-specialty

Attribution anonymised per client confidentiality; engagement code verifiable in the founder-led review.

Talk directly to the founding partner who ran this engagement.

Request a Paediatric Blueprint →

48-hour founder-led review. Fixed-scope. No lock-in.

Clinical authority

Content your clinicians will co-sign.

Paediatric surgeon parent-facing explainer library
Neonatology transport & referral protocol
Long-term follow-up registry (congenital cohort)

Compliance posture

Every asset, every claim, medically reviewed.

NMC norms — child-imagery consent (both parents documented)
Antenatal counselling ethics framework
No comparative outcome claims in paediatric category

Catchment note: Metropolitan and Tier-2 paediatrician-network engineering; antenatal-corridor programmes.

The 21-day diagnostic

What the fixed-scope engagement actually contains — for Paediatric.

No mystery, no scope creep. Each week is instrumented and delivered against a checklist your MD and Chief signs.

Week 1
Paediatric OT & NICU audit; referral-source teardown.
Week 2
Paediatrician, obstetrician and neonatologist referrer mapping.
Week 3
Procedure economics; long-cycle congenital follow-up model.
Week 4
Founder-led blueprint with Chief of Paediatrics.

Where we compound

The unfair edge — for Paediatric specifically.

Both-parent consent workflow — category-leading in India
Antenatal-corridor congenital-cardiac programme unique in market
Parent-language content tested with focus groups pre-publication

Practice guarantees

What we commit to in writing.

Fixed-scope diagnostic — no retainer, no annual lock-in
HIS-verified attribution — every claimed admission traceable to source
No media markup — you see raw platform invoices at cost
Founder-led — the partner who scopes the engagement does the work

Objections we hear

The three questions MDs ask before signing.

We keep our answers on the record. If yours isn't here, ask it in the qualification form — the founding partner replies personally within 48 hours.

Paediatric marketing feels exploitative.

That's exactly why we don't do performance-marketing tropes. This is a paediatrician-network engagement with parent-tested language. If it doesn't pass the both-parent-consent test, it doesn't publish.

Antenatal outreach is ethically fraught.

Which is why we operate through obstetrician referrals with formal counselling protocols — never direct-to-expecting-mother advertising.

Cleft programmes are usually subsidised.

Correct, and we structure them that way. Cleft is a brand and referrer asset, not a revenue engine. We're transparent about that in the plan.

FAQ

The questions Chiefs of Paediatric ask us first.

If yours isn't here, put it in the qualification form — our founding partner will answer it in the 48-hour review.

How do you handle consent for paediatric content?+

Every image, video and quote requires both-parent written consent per an internal template reviewed by paediatric legal counsel. Consent is auditable.

Can you support antenatal congenital-cardiac pipelines?+

Yes, through obstetrician-network partnerships with a formal counselling protocol — never direct-to-mother advertising.

What about international paediatric patients?+

Corridor-specific with language calibration, financial pre-authorisation and visa-facilitation partnerships. GCC, East Africa, SAARC already active.

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